Critz started with a dad who loved two things: late-night gaming and snacks. But every time he reached for something crunchy, it was the same story — bland bites, greasy fingers, and ingredients he didn’t feel great about handing to his kids. So he decided to make the kind of snack he wished existed that would satisfy the cravings for both him and his family.
Bold flavors that don't hold back
a crunch you can hear over the headset
ingredients that parents trust
What began as one dad’s experiment in the kitchen turned into CRITZ — a snack that’s part flavor bomb, part family flex. Now teens claim it in their group chats, and parents nod along knowing it’s made with chickpeas, not junk.
